SKU: 92351268718

Creatividad, S.A.: Cómo Llevar La Inspiración Hasta El Infinito Y Más Allá (Ed. Ampliada) / Creativity, Inc. (the Expanded Edition)

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Creatividad, S.A.: Cómo Llevar La Inspiración Hasta El Infinito Y Más Allá (Ed. Ampliada) / Creativity, Inc. (the Expanded Edition)Edicin ampliada y actualizada del best seller sobre liderazgo creativo que recoge los principios que construyeron la cultura singularmente exitosa de Pixar y le permitieron conservar su creatividad sin dejar de evolucionar. A lo largo de casi veinte aos, Pixar ha dominado el sector de la animacin y ha producido pelculas tan valoradas como la triloga de Toy Story, Monsters, S. A., o WALL E, que han batido rcords de recaudacin y conseguido cuarenta

Edición ampliada y actualizada del best seller sobre liderazgo creativo que recoge los principios que construyeron la cultura singularmente exitosa de Pixar y le permitieron conservar su creatividad sin dejar de evolucionar.

A lo largo de casi veinte años, Pixar ha dominado el sector de la animación y ha producido películas tan valoradas como la trilogía de Toy Story, Monsters, S. A., o WALL-E, que han batido récords de recaudación y conseguido cuarenta premios Oscar. En muchos aspectos --la inventiva de las tramas, la capacidad de emocionar, la maravilla de sus historias...--, las películas de Pixar son una lección práctica sobre lo que es la creatividad.

Cuando Ed Catmull era joven tenía un sueño: hacer la primera película de animación por ordenador. Persiguió este sueño como estudiante en la Universidad de Utah, y se asoció con George Lucas, una colaboración que, indirectamente, lo llevó a fundar Pixar con Steve Jobs y John Lasseter en 1986.

Catmull explica en este libro los valores y las técnicas que han hecho que Pixar sea tan admirada, y también tan rentable. El ingrediente esencial en el éxito de Pixar está en su entorno único, basado en principios que protegen el proceso creativo y que desafían las ideas establecidas, como por ejemplo:

*Un equipo mediocre puede hacer fracasar una buena idea. Un buen equipo puede arreglar o mejorar una idea mediocre.

*La tarea de dirigir no es evitar riesgos sino crear el entorno para que otros puedan tomarlos.

*Con frecuencia, el coste de evitar errores es superior al de subsanarlos.

*La estructura de comunicación de una empresa no debe ser el reflejo de su estructura organizativa; todo el equipo debe ser capaz de interrelacionarse, independientemente de su cargo y sus funciones.

En esta edición ampliada y actualizada, Catmull da cuenta de los años posteriores a la publicación de Creatividad, S. A., para iluminar aún más el desarrollo continuo de la cultura, única y singular, propia de Pixar.

ENGLISH DESCRIPTION

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar's singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

"Might be the most thoughtful management book ever."--Fast Company

For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Storytrilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired--and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success--and in the twenty-five movies that followed--was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:

- Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better.

- It's not the manager's job to prevent risks. It's the manager's job to make it safe for others to take them.

- The cost of preventing errors is often far greater than the cost of fixing them.

- A company's communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn't a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
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Roy C. Coble
Waukegan, US
★★★★★ 4
Great enrichment activity for dogs!
Color: Blue Green Orange, Color: Blue Green Orange
This mat provides excellent enrichment time for scent hounds. Our mini dachshund puppy loves finding treats hidden in the mat. It is also a very affordable option. Our puppy likes to play and sleep on it even when there aren’t treats in it. If your dog is an aggressive or obsessive chewer, I would only leave out when treats or food are hidden inside and then pick up because it will get damaged.
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Reviewed in the United States on May 29, 2026
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Amy C.
Chelsea, US
★★★★★ 5
Great puzzle mat!
Color: Blue Green Orange, Color: Blue Green Orange
My boys love these snuffle mats. Since I bought them, they are always excited when I pull them from the cabinet. It keeps them busy for a while, and they don't eat their kibbles too quickly. It's simple to clean; I just put it in the washer and hang it to dry. Suitable for small dogs, such as my babies.
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Reviewed in the United States on May 26, 2026
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JUICY FURR
Draper, US
★★★★★ 1
DON’T WASTE YOUR MONEY-it is CRAP!!!
Color: Blue Green Orange
What a Piece of Garbage! If I could I’d have given this ZERO STARS!!! My Dogs WON’T GET NEAR IT! Obviously it smells wrong or they sense that it is TRASH!! If I were a canine, I wouldn’t give it my consideration Either! It looks large online but when you receive it, it is a Small RAG! THIS Attempt at a SNUFFLE MAT IS INSULTING!!! DON’T WASTE YOUR MONEY on this GARBAGE‼️During the time period I had to return it, I was in the Hospital after having a Heart Attack!!I am still trying to Recover & I CANNOT DO MUCH!! Otherwise I would have returned it!!! It’s sitting in a corner in my bedroom. I had to unwrap the CHEAP PLASTIC WRAP COVER so I could even tell WHATit was. As It was diagonally Rolled UP, I had to unwrap & look at it & show it to my Dogs-The DOGS WOULDN’t get near it & now I’m STUCK WITH THIS PIECE OF GARBAGE THAT I CANNOT GET MY MONEY BACK ON‼️Yes, I am upset ! This ugly Thing hasn’t even been TOUCHED by my 3 Dogs & now I’m STUCK WITH SOMETHING USELESS THAT MY DOGS WOULDN’t even get near & I CAN’T GET A REFUND FOR!!! THIS IS THE TYPE OF TRANSACTION THAT I FIND HIGHLY OFFENSIVE ABOUT AMAZON & the Fly By Night companies they represent!!!!!
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Reviewed in the United States on April 14, 2026
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Donna McGee
Waukegan, US
★★★★★ 3
Nice but…
Color: Blue Green Orange
Nice but not very sturdy and it comes rolled up so it’s difficult to get it to lay down for your dog.
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Reviewed in the United States on February 7, 2026
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Amazon Customer
Whiting, US
★★★★★ 5
Both my dogs LOVE find the treat game time!
Color: Orange Red Blue, Color: Orange Red Blue
Both my dogs have loved this for years. Both senior dogs - great fun activity for them and they really hunt for all the treats we hide! My little one usually wins and takes over the game board then uses it as a lounger after :-) It’s very interactive with different ways to hide treats and challenge the dogs. We’ve had it awhile and it has stood up to many uses and washes. Very easy to store and simply roll out when it’s game time. Highly recommend!
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Reviewed in the United States on May 9, 2026

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